adidas x Arte Antwerp

The adidas x Arte Antwerp menswear collaboration achieved standout global impact within a week — reaching 6.1M editorial impressions across 13 markets and 968K organic social reach. Through striking visuals and targeted press outreach, the campaign positioned the collection at the intersection of sport, culture, and contemporary style — and was a personal highlight, blending my footwear design background with creativity, authenticity, and performance.