Meet RoxAnne
With 17 years of shaping conversations across fashion, luxury, lifestyle, hospitality, and culture, I’ve built a career turning brands into moments — and moments into momentum. I’m a brand communications and social strategist who lives at the intersection of creativity, culture, and commercial impact.
Background
I’ve led campaigns, launches, and global narratives for some of the most recognisable names in the industry — including adidas, Stella McCartney, Longines, Ray-Ban, Persol, Hunter Boots and more.
From Paris Fashion Week runways to high-profile talent partnerships, influencer programmes, red-carpet moments, and restaurant hospitality PR strategies, I’ve been behind the scenes shaping stories people want to talk about.
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In 2024, I launched RoxAnne Tierney Brand Communications - a consultancy built on strategic clarity, cultural instinct, and a deep love for bold, beautiful brand building.
I specialise in 360° communications, PR, social media strategy, influencer marketing, VIP relations, content production, and everything it takes to keep a brand not just visible, but relevant.
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Whether crafting a global campaign, designing a social strategy, managing a major event, or partnering with talent to world-class athletes, I bring a blend of style, wit, and precision - delivering work that lands, resonates, and moves brands forward.
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