Yes, that is a capital A
Bringing 17 years of polished sparkle, strategic insight, and storytelling finesse to every brand she elevates, RoxAnne, does not want you to try and guess how old she is.
From Stella McCartney’s runways to global campaigns for adidas, Longines, and Ray-Ban, she’s built a reputation for turning brands into cultural moments.​ When she’s not crafting 360° strategies or overseeing high-profile collaborations, she’s mentoring emerging talent, curating inspiration, and sharing her signature blend of style, wit, and (good) taste.
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Essentials: a launch-ready laptop, a little leopard book of editors and stylists, front-row fashion week seats, and her PA, Wellington the best dressed sausage dog - who won't be taking notes.
What does she do though?
Public Relations
She’s been doing this for a long time — and it shows. From crafting timeless product-on-page moments to negotiating high-profile celebrity interviews, she navigates every angle of the media landscape with ease. Whether addressing the burning questions across major platforms or shaping the narratives that matter, she’s always at the centre of the conversation.
Social Media
Since 2016, she has led social media strategy, influencer partnerships, community engagement, and platform management — crafting refined digital presences that elevate brand storytelling. Blending creativity with commercial insight, RoxAnne builds authentic connections and delivers meaningful impact across every digital touchpoint.
Content
From initial storyboard to full production, RoxAnne oversees every step with clarity and creative direction. Supported by a trusted network of directors, photographers, stylists, and makers, she brings concepts to life through compelling visual storytelling. Whether shaping campaign imagery or producing branded content, she ensures every detail aligns with the brand’s narrative and delivers results that resonate.
Events
From initial concept to full management and seamless implementation, RoxAnne brings events to life with precision and flair. Whether it’s an intimate press breakfast, a high-impact launch, or an immersive brand experience, she oversees every detail — guest lists, creative direction, logistics, talent, and on-the-day execution — ensuring each moment feels thoughtful, elevated, and unforgettable.