Longines - Journey of a Racehorse

At Longines, I focused on closing the gap between the consumer and the brand’s equestrian heritage. When journalists questioned, “What does a watch brand have to do with horses?” I made the connection tangible.

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I curated immersive press trips to leading racing yards including Kingsclere and Clarehaven in the UK, and Commonstown in Ireland, giving journalists first-hand access to the precision, discipline and elegance of racehorse training — a direct reflection of Longines’ craftsmanship and values.

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The result? Standout features in Brummell UK, Square Mile UK, The Spectator UK, The Equestrian Online, The Horse Riders Journal Online, The Gloss Ireland, Irish Country Magazine, and Social and Personal Ireland - — redefining how audiences saw the link between timekeeping and tradition.